Chaichana Sinthuaree

Chaichana Sinthuaree assumes leadership responsibilities as Interim CEO and in senior transformation roles when companies are evolving their business models, accelerating growth, or realigning their organizations. With more than 20 years of experience as a CEO, Managing Director, and Chief Digital & Media Officer, he possesses extensive international leadership experience in digital business.

In various management roles, he has led international organizations with complex go-to-market structures and guided companies through phases of strategic realignment, growth transformation, and organizational development. His work focuses on the transformation and scaling of business models, the development of digital business models, and the advancement of marketing and commercial organizations.

In addition to his operational duties, he regularly serves as a lecturer in marketing at various universities and occasionally acts as an advisor to digital startups. In all his roles, he combines entrepreneurial thinking with pragmatic execution and a clear focus on sustainable value creation.

He has international experience in the FMCG, automotive, telecommunications, and digital business sectors, as well as in marketing and commercial organizations, and regularly collaborates with investors, advisory boards, and international management teams.